In 2006, the American Cancer Society and other plaintiffs won a major court case against Big Tobacco. Judge Gladys Kessler found tobacco companies guilty of lying to the American public about the deadly effects of cigarettes and secondhand smoke.
Tobacco companies are required to run an extensive television and newspaper advertising campaign, at their own expense, admitting the truth about their products.
The court case and this advertising campaign are a major victory for the American Cancer Society, ACS CAN and all Americans.
In the fall of 2023, Big Tobacco was required to post eye-catching signs telling the public the truth about the deadly consequences of cigarette smoking at about 220,000 retail stores across the nation that sell cigarettes. An example of the corrective statements can be seen below. All corrective statements can be found here.
