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Study Shows NY's Graphic, Emotional Quit-Smoking Ads Work
October 9, 2012
Statement from Russ Sciandra, NYS Director of Advocacy, American Cancer Society Cancer Action Network re: study proving graphic, emotional anti-smoking ads are effective.
“Compelling quit-smoking ads work as part of a comprehensive tobacco prevention and cessation program and demonstrate that New York should increase funding for its program, according to a study published today in The American Journal of Preventive Medicine.
Repeated exposure to graphic ads that evoke a strong emotional response is most effective in motivating smokers to quit, the study confirms. Researchers at RTI International and the NYS Department of Health say exposure to such ads, compared with exposure to less graphic anti-smoking ads, results in a 38 percent increase in smokers who try to quit. The impact is greatest in smokers with annual incomes under $30,000 a year.
This study shows yet again that more media – not less – is the key to reducing the leading preventable cause of death in New York. It also demonstrates the media campaign is effective with groups like low income and less educated residents, who have dramatically higher smoking rates.
Since 2007, New York has cut its tobacco prevention program by more than half – from $85.5 million to just $41 million. New York takes in more than $2 billion a year from tobacco.
As Gov. Cuomo is preparing his 2013-2014 NYS budget, we urge him to propose increased investment in the state’s tobacco control program.
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About the American Cancer Society Cancer Action Network
ACS CAN, the nonprofit, nonpartisan advocacy affiliate of the American Cancer Society, supports evidence-based policy and legislative solutions designed to eliminate cancer as a major health problem. ACS CAN works to encourage elected officials and candidates to make cancer a top national priority. ACS CAN gives ordinary people extraordinary power to fight cancer with the training and tools they need to make their voices heard. For more information, visit www.fightcancer.org
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