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Federal Judge Orders Tobacco Companies to Tell the Truth

December 17, 2012

A U.S. District Judge has ruled that tobacco companies deliberately deceived Americans about the health dangers of cigarettes.ξ Now, Judge Gladys Kessler is ordering Big Tobacco to be honest and provide truthful information about their deadly products. Your American Cancer Society Cancer Action Network has been at the forefront of this campaign to expose the lies that tobacco companies spent billions of dollars promoting. Starting at some point in 2013, the tobacco companies will be required to include very specific, factual statements in national broadcast and print advertisements and on corporate websites and cigarette box inserts. Some of those required comments will include:

  • Smoking kills, on average, 1,200 Americans. Every day.
  • More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined.
  • All cigarettes cause cancer, lung disease, heart attacks, and premature death Š—– lights, low tar, ultra lights, and naturals. There is no safe cigarette.
  • When you smoke, the nicotine actually changes the brain Š—– thatŠ—Ès why quitting is so hard.

Congratulations to all of our volunteers who have been part of this decades-long campaign to reveal the truth about tobacco products and their deceptive marketing efforts. Read Judge KesslerŠ—Ès ruling. For additional information, please read our press release and Cancer CANdor blog post.