Starting on November 24, Big Tobacco will begin running court-ordered advertisements telling the truth about the dangers of cigarettes and secondhand smoke.
This massive advertising effort is the result of a major court victory by the American Cancer Society and other plaintiffs that found Big Tobacco guilty of making untruthful statements about their products.
Full-page newspaper ads will appear in papers in more than 50 major cities through April 2018.
The television ads will begin the week of November 27 and run on major network or cable stations during primetime for 52 weeks.