WASHINGTON, D.C. March 24, 2016 The Preventing Chronic Disease journal today published the results of the effectiveness of the 2014 Tips from Former Smokers national campaign. First launched by the Centers for Disease Control and Prevention (CDC) in 2012, the second phase of the 2014 advertising campaign, which aired for nine weeks from July 7 to September 7, 2014, showcased real-life stories of former cigarette smokers and the physical and emotional toll caused by tobacco-related diseases.
The following is a statement from Chris Hansen, president of the American Cancer Society Cancer Action Network (ACS CAN):
We now have more evidence that CDC 's Tips from Former Smokers (Tips) campaign had a significant impact on educating individuals on the dangers associated with tobacco use. Funded primarily by the Prevention and Public Health Fund established under the Affordable Care Act, this hard-hitting media campaign is a shining example of how nationwide tobacco prevention and cessation efforts can encourage current smokers to quit.
The most recent data show exposure to the 2014 campaign helped an estimated 1.83 million smokers attempt to quit and 104,000 individuals quit smoking for at least six months. This antismoking media campaign was money well spent and further represents a tremendous return on investment in lives saved and public health dollars saved.
Congress must protect this critical funding for a campaign that is helping smokers quit, the most preventable cause of death in our country. The impressive results of the CDC 's Tips campaign builds on a proven multi-pronged approach to combat tobacco use that includes federal regulation of tobacco products, increased tobacco taxes, comprehensive smoke-free public spaces and workplaces and sustained investment in prevention and cessation.
The latest round of Tips ads launched in January and will run through June on national cable and network broadcast in addition to local media markets.
ACS CAN, the nonprofit, nonpartisan advocacy affiliate of the American Cancer Society, supports evidence-based policy and legislative solutions designed to eliminate cancer as a major health problem. ACS CAN works to encourage elected officials and candidates to make cancer a top national priority. ACS CAN gives ordinary people extraordinary power to fight cancer with the training and tools they need to make their voices heard. For more information, visit www.fightcancer.org.
FOR MORE INFORMATION, CONTACT:
Jill Courtney or Alissa Crispino
American Cancer Society Cancer Action Network
Phone: (202) 585-3278 or (202) 661-5772
Email: [email protected] or [email protected]
#CDC #TIPS #OSH #tobacco #cancer #acscan