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Orange Bowl Cancels Cigar Sponsorship Following Pressure From ACS CAN & Partners

December 23, 2011

Following a joint letter, ACS CAN and its partners were successful in pressuring the Orange Bowl and NCAA to cancel a sponsorship agreement with Camacho Cigars. This sponsorship would have encouraged teenagers, especially young men, to smoke. This was the latest attempt by the tobacco industry to undermine current law banning cigarette and smokeless tobacco brand sponsorships of sporting events. ACS CAN continues to urge the FDA to use its authority to extend the sponsorship ban to cigar sponsorships of sporting events.