Cars, Trucks and Motorcycle License Plates Go Pink for Good Cause!

Sacramento, CA – The American Cancer Society Cancer Action Network (ACS CAN) is urging California drivers and riders to go pink! The Department of Motor Vehicles (DMV) is taking orders for Pink Ribbon license plates for all vehicles including motorcycles.  In fact, “pink plates” have already started arriving in the mailboxes of early and enthusiastic backers of the effort.

ACS CAN used its extensive grassroots network of volunteers to promote sign-ups for the pink plates, ensuring the required minimum 7,500 sign-up level was met by the July deadline to qualify the plates for production. Due to ACS CAN advocacy efforts, the deadline was met four months early!

Now, California drivers and riders can show their support for the state’s Every Woman Counts program, which provides free breast and cervical cancer screenings to low-income women in California.

“ACS CAN issued a call to action and our advocacy volunteers ‘stepped up to the plate’ in a big way to ensure these pink plates would become a reality,” said ACS CAN Grassroots Director Lori Bremner.  “A portion of the proceeds from the plates goes to the Every Woman Counts program that provides free mammograms, Pap tests and other early detection and diagnostic services to low-income, underserved California women, which is critical because catching cancer early saves lives, and reduces overall health costs.”

The California Department of Health Care Services manages the Every Woman Counts program. Click here for more information.  Go here to order a Pink Ribbon license plate or visit www.dmv.ca.gov.  Sequential (standard numbering) plates can be purchased for $50. Personalized (custom numbers/letters) plates cost $103. Renewal rates are $40 and $83, respectively. A motorcycle license plate is available for the same price.

Survivor Sisters, a group of breast cancer survivors in Contra Costa County who promote early detection and help women and families survive breast cancer, came up with the idea for the Pink Ribbon license plate. 

The pink plates will help fight breast and cervical cancer across California by increasing awareness and supporting early detection efforts and treatment.

**Photos/Video available on Facebook

ACS CAN, the nonprofit, nonpartisan advocacy affiliate of the American Cancer Society, supports evidence-based policy and legislative solutions designed to eliminate cancer as a major health problem.  ACS CAN works to encourage elected officials and candidates to make cancer a top national priority. ACS CAN gives ordinary people extraordinary power to fight cancer with the training and tools they need to make their voices heard. For more information, visit www.fightcancer.org.